Skip to main content

Tips and Tricks of Doing Business in Belgium

  • Why do Belgians want to start small?
  • How formal should you be at a business meeting in Brussels?
  • What comes first - business discussions or personal connections?
  • Will gifts speed up the process?

While some may perceive Belgium as a place of bureaucracy and complex regulations, it is also a hub of innovation and international commerce. Approaching it with an open mind, foreign businesses can dispel its stereotypes, harness its advantages, and tap into its full potential.

Understanding the culture of the country where you want to operate your business is paramount. It's not merely a matter of etiquette; it's a strategic necessity.

The nuances of business culture - from communication styles and negotiation approaches to hierarchical structures and decision-making processes - play a pivotal role in the success or failure of your venture. It's like having a roadmap that guides you through the intricate terrain of local expectations and practices.

The cultural awareness enables you to build trust, foster relationships, and navigate potential challenges with ease. It also showcases your respect for the local way of doing business, often earning you goodwill and better opportunities.

Who is the session for?

The session is designed for a diverse audience, with a focus on:

  • Foreign entrepreneurs looking to do business in Belgium or expand their operations in the country.
  • Expatriate business professionals seeking insights into Belgian business culture and practices to enhance their effectiveness in a Belgian business environment.
  • Expanding businesses: companies considering expanding into Belgium or seeking to strengthen their existing presence in the Belgian market.

What will you learn?

Whether you are an aspiring entrepreneur or an experienced business professional looking to thrive in Brussels, join us for an engaging and insightful session where BECI’s long-standing CEO Olivier Willocx will delve into the intricacies of doing business in Belgium:

  • Belgium Unveiled: Gain invaluable insights into the Belgian business landscape, its unique culture, and the secrets of navigating its market.
  • Tips and Tricks: Discover tried-and-true strategies for success, including market entry, local regulations, and building fruitful relationships.
  • Pitfalls to Avoid: Learn from the mistakes of others as we share common missteps made by foreign businessmen and how to steer clear of them.

The session will include Q&A and will be followed by networking.


Olivier Willocx, CEO of BECI


The event is held entirely in English


Free of charge; registration is mandatory


About BECI

BECI (Brussels Enterprises Commerce & Industry) is the result of a partnership between the Brussels Chamber of Commerce and the Union of Enterprises of Brussels: two private non-profit companies, managed by and for their members, founded on an interprofessional, neutral and bilingual model. BECI represents two thirds of employers in Brussels and more than 35,000 entrepreneurs. Five reasons to become a member of the BECI business community (in French). 



Start: 11 octobre 2023
End: 11 octobre 2023


Avenue Louise 500
1050 Bruxelles

Related files

  • How to do business in Belgium.pdf

Detected timezone