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AI has been applied in business for several years, but since 2022 with ChatGPT everyone is asking how to strengthen or create new business models. The focus of the event will be on where we are with AI in business, how it can be applied to improve business, and future trends.


  • What is AI and why it will change business? By Gaston Fornes – UBI Business School


  • Navigating AI: Ethics & Regulations for Sustainability By Feliciana Monteiro – UBI Business School
    • Significance of Ethical AI
    • Navigating the regulatory landscape
    • Striking a balance
    • Future trends and considerations 


  • Is AI the end of higher education or an opportunity? By Stefaan Van Waes – Harvard Business School Publishing
    • The rise of AI has sparked concerns in education, institutions worry that adopting AI might challenge academic practices.
    • But does focusing on the challenges only distracts us from seeing the many benefits AI can bring?
    • What are the benefits and opportunities of embarrassing this technology for the HE institution, the students and the future employers?


  • AI & Retail Marketing by Jose Luis Ferrero – Publicis Groupe
    • The era of Retail Reset
    • AI as accelerator of new marketing trends
    • AI use cases applied to Commerce acceleration


  • Networking and drinks


Jose Luis Ferrero – Managing Director of Publicis Groupe in Spain

Gaston Fornes – Dean Europe UBI Business School

Stefaan Van Waes – Heading Northern Europe for Harvard Business School Publishing

Feliciana Monteiro – Dean Luxembourg UBI Business School


  • 18:00-19:00 welcome and initial networking
  • 19:00-20:30 interactive lecture and Q&A
  • 20:30-21:30 networking


BECI Members and Guests of UBI Business School: Free (Registration required - if the registration has not been cancelled in writing 4 working days before the date of the session (or in the event of a "no-show", the fee €50 will be charged)

Non-member: €150

Public Sector: €110


Start: 18 janvier 2024
End: 18 janvier 2024

BECI, Avenue Louise, Brussels, Belgium

Avenue Louise 500
1050 Bruxelles Bruxelles

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