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Since the EU-Japan Economic Partnership Agreement (EPA) launched in February of last year, there has been a sharp increase of food export from the EU to Japan. Yet, many EU exporters perceive an access to Japanese market is still difficult because of unfamiliar trade and business practices. A webinar is organized to present useful and practical information for food producers and exporters in Belgium and help familiarize with Japanese market and export procedures to Japan.
Full session covering:

1. Topic 1: Understanding the Japanese culture and learning its business practices – 40 minutes including Q&A session
 2. Topic 2: Process, procedures and planning for exporting a product to Japan, FOOD SECTOR – 55 minutes including Q&A session
 3. Topic 3: EU-Japan Economic Partnership Agreement opportunities in the food sector – 40 minutes including Q&A session


1. Belgium’s Food Export to Japan

• Facts and Images of Belgian Food and Drink - Royal and Historical Brands

• Recent Surge in Belgium’s Food Export

• Trade Supports for Belgium’s Food Exports

2. Belgium’s Advantages in Japanese Food Market – Cases of Selective Products

• Beer

• Frozen Potatoes

• Dairy Products

3. How to Benefit from EU-Japan Economic Partnership Agreement (EPA) for Belgium Food Exports to Japan

• Preferential Tariff Treatment – REX Registration, Rules of Origin, Partnership with Japanese Importers

• Simplified and Efficient Trade – Import Processes & Procedures, Rules & Regulations

4. Knowing Japan’s Food Market and Products

• Consumer Orientation

• Distribution and Sales – Geography and Outlets, E-commerce

• Trade Promotion and Due Diligence

5. Q&A


Ms. Chieko Nakabayashi, Consultant and Yvan Van Eesbeek, Food Expert at EU-Japan Center for Industrial Cooperation/EEN Japan


Via Livestorm (a link will be sent by email before the event) 




If you have any questions regarding this event, get in touch with Aliénor Fusade (Events Coordinator at BECI) at +32 (0) 483 48 88 73 or by email



Start: 15 October 2020
End: 15 October 2020

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